AXE,M TECH ADS
April 25, 2008
An advertisement for a job recruiting company in Berlin, Germany. Depicting people working in the vending machines, ATMs, it delivers the message that ‘Life is too short for the wrong job’
Stickers were placed in selected car park locations and car workshops where the product is sold in Malaysia. It delivers the message that M-Tech Plasma HID Lights are 300% brighter than regular headlights. The burn effect sticker from the headlights really leaves an impression.
This controversial idea was done in Dubai by Sandeep Fernandes and Husen Baba Khan for the male deodorant, Axe. The mouse pad that every guy needs.
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